Hi! I’m David,
Product Designer from Barcelona.
8+ years in Art Direction.
I see UX Research as a guide to making decisions, not validating assumptions.
My approach to Product Design is shaped by an audience-driven mindset.
I add the most value in early problem framing and strategic direction.
My Art Direction background sharpened my ability to identify patterns and motivations.
I’m used to working closely with clients, stakeholders, and multidisciplinary teams.
UX/UI projects
Vera, fair access to rental housing
Enabling fair housing access by connecting tenants and owners anonymously through objective criteria. An end-to-end team project developed as the final master’s project at Nuclio Digital School.
Design process enhanced with AI-assisted tools
MVP driven by real user pain points
Continuous user testing implemented
Fit Passport - Exploration case
An exploration of a universal fit profile system for ecommerce and a critical evaluation of its viability — concept explored and intentionally discarded.
E-commerce returns as a fit uncertainty problem
Concept discarded based on product strategy
UX Research enhanced with AI-assisted tools
Research with synthetic users
Research project using generative artificial intelligence tools that mimic the behavior and usage patterns of real users.
Coming soon
My design tools
Notion
Figma
Mobbin
NotebookLM
Forms
ChatGPT
Condens
